The Behavior of Information: A Reconsideration of Social Norms

Loughmiller-Cardinal, Jennifer A., and James Scott Cardinal. 2023. "The Behavior of Information: A Reconsideration of Social Norms" Societies 13, no. 5: 111. https://doi.org/10.3390/soc13050111

Abstract

Do social norms really matter, or are they just behavioral idiosyncrasies that become associated with a group? Social norms are generally considered as a collection of formal or informal rules, but where do these rules come from and why do we follow them? The definition for social norm varies by field of study, and how norms are established and maintained remain substantially open questions across the behavioral sciences. In reviewing the literature on social norms across multiple disciplines, we found that the common thread appears to be information. Here, we show that norms are not merely rules or strategies, but part of a more rudimentary social process for capturing and retaining information within a social network. We have found that the emergence of norms can be better explained as an efficient system of communicating, filtering, and preserving experiential information. By reconsidering social norms and institutions in terms of information, we show that they are not merely conventions that facilitate the coordination of social behavior. They are, instead, the objective of that social coordination and, potentially, of the evolutionary adaptation of sociality itself.

Information, Entanglement, and Emergent Social Norms: Searching for 
’Normal’

Cardinal, James Scott, and Jennifer Ann Loughmiller-Cardinal. 2024. "Information, Entanglement, and Emergent Social Norms: Searching for `Normal’" Societies 14, no. 11: 227. https://doi.org/10.3390/soc14110227

Abstract



Social norms are often regarded as informal rules or strategies. Previously, we have proposed that norms are better understood as information. Social norms represent a behavioral adaptation that identifies and curates the information required to create and maintain a predictable environment. Here, we further demonstrate that social norms act as the leading edge of individual and collective search and optimization processes. These processes provide efficient and effective evolutionary mechanisms for constant adjustment and adaptation to an environment. We show that social norms constitute the forefront of our ability to ingest and process information, and are responsible for the conditions under which social and collective cognition are possible. This new model of social information processing provides not only insight into how humans adapt and evolve to diverse environments, but also provides concrete definitions of human sociality and its distinctions from that of other social animals. Our social constructs and behaviors are not separate from the physical world we inhabit, but are instead the primary means by which we exist within it.

New!!

The Foundations of Culture and the Moments of Social Information

Heritage 2025, 8(9), 386; https://doi.org/10.3390/heritage8090386

Submission received: 26 June 2025 / Revised: 21 August 2025 / Accepted: 4 September 2025 / Published: 17 September 2025

Abstract

Despite its foundational role in the social sciences, “culture” remains a persistently ambiguous concept. This is a perennial obstacle to communicating the broader value of our work to the public and policy-makers, and particularly in clarifying its relevance to contemporary challenges. Building on our previous work, we propose a new framework defining culture as a system of adaptive information-processing. We re-frame culture not as a collection of beliefs or behaviors but as the structured organization of social information. We argue that culture consists of dynamic structural moments—norms as social information, normativity as allostatic convergence, and institutions as stabilizing homeostatic infrastructures. Integrating insights from statistical mechanics, information theory, and cultural evolution, we define culture as the unique configuration of moments across a population’s information landscape. This allows for both social change and cultural continuity by treating culture as a collective adaptation for the homeostatic convergence of lower-order allostatic information. Our model addresses the conceptual vagueness that has hindered empirical and theoretical progress across social sciences and heritage practice. In doing so, we offer a rigorous, scalable definition of culture as a multilevel, emergent, and adaptive system that can inform both sustainable policies and comparative research.